Juanjo Hierro talks about Morfeo and openFWPA for “The 451 Group”

Juanjo Hierro, in an interview for “The 451 Group“, talks about Morfeo and openFWPA. He explained that the Morfeo Project is based on “The Law of Conservation of Attractive Profits”, articulated by Clayton Christensen in his book “The Innovator’s Solution”:

“When attractive profits disappear at one stage in the value chain because a product becomes modular and commoditized, the opportunity to earn attractive profits with proprietary products will usually emerge at an adjacent stage“.